Kickstarter Backers Like Novelty or Usefulness, Not Both April 13, 2021 0 Here’s a classic story in the world of innovation. Spencer Silver, the 3M chemist who first invented the adhesive used in Post-it notes couldn’t identify broad-based applications for it. So... Leveraging Digital to Optimise the Customer Experience April 13, 2021 0 “Digital transformation” [...]